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A public affairs firm focused on results.

We have teams in Washington, D.C. and Toronto, Canada to accommodate your organizational needs, as they evolve.


Government officials and legislators receive hundreds of new requests each week. How can your issue gather the attention it deserves?

Magnet Strategy Group understands the multi-dimensional nature of government decision-making. Our consultants and affiliates bring valuable expertise to the table to help carry out a winning government strategy.

We pride ourselves on partnering with a roster of talented professionals, including large and boutique firms and independent consultants. Team members are hand-selected for their creativity, ingenuity, knowledge and dedication. We also match the client’s service and budgetary needs to capabilities within our network.

We advance public policy, funding and regulatory objectives. With stakeholder relations, it is not only a matter of whom, but when and how. We map out and prioritize stakeholders, establish messaging and develop strategies to keep stakeholders engaged.

We develop and manage public advocacy strategies to complement your organizational goals. Our extensive network of partner consultants and firms provides a range of specialized resources that can be accessed at different periods, depending on your advocacy-related needs. Services include:

  • Customized representation of organization for different government audiences
  • Form and leverage alliances with third-party advocates (patients, health professionals, think tanks, key-opinion leaders)
  • Identify and elevate proposals for legislative and/or executive branch to advance company goals

We advance business-to-business opportunities, including commercial partnering and fundraising. Such efforts are intended to enhance an organization’s existing business development strategy.

Through years of experience and relationships, we have successfully obtained hundreds of millions in non-dilutive funding for companies and organizations. We provide a variety of resources to better position companies for grants and contracts.

From supporting day-to-day operations or advocacy and communications, we work together with non-profit organizations to achieve their policy and public awareness objectives.


We manage policy, funding and advocacy strategies for life science and healthcare organizations in the U.S. and Canada.

  • Government funding for product discovery, development and procurement
  • Private-Public Partnerships for research, commercialization and manufacturing
  • Federal agency, legislative and third-party advocacy to complement regulatory and reimbursement strategies
  • Stakeholder engagement and management with patient, health provider, academic and industry groups

We build relationships, target funding, and engage in advocacy for organizations focused on meeting military needs.

  • Government funding for research, development and procurement
  • Business development with commercial and non-profit entities to improve positioning for government contracts
  • Federal agency, legislative and third-party advocacy to complement funding and policy objectives

We execute targeted tax strategies in the U.S. We have hand-selected a team of specialized consultants to bring the technical know-how and contact base required to achieve results. Areas of focus include:

  • Targeted advocacy strategies for federal agency and legislative branch
  • Public policy monitoring and engagement
  • Stakeholder engagement and management with industry associations, thought leaders and third-party interest groups

We bring together a team of consultants and grant writers that specialize in energy R&D and contracts at federal and state-wide levels in the U.S. We coordinate energy funding strategies with government or third-parties in Canada.

  • Multi-agency approach to funding for technology development and demonstration
  • Renewable energy purchasing contracts (state, federal)

We target opportunities at the federal, provincial and state levels in Canada and the U.S. We bring together a team of advisors specialized in transportation, with decades’ worth of experience.

  • Contracts for procurement and grant research funding
  • Federal agency, legislative and third-party advocacy to support policy and funding priorities
  • Cross-border coordination with federal, state and provincial government authorities

We operate on both sides of the 49th parallel, concentrating on Washington D.C., Ottawa, Ontario as well as select U.S. states and Canadian provinces.

From supporting day-to-day operations or advocacy and communications, we work together with non-profit organizations to achieve their policy and public awareness objectives. See Case Studies →


 Danielle Peters
Danielle PetersPresident, Magnet Strategy Group

Dani Peters is President of Magnet Strategy Group, a consulting firm that manages public affairs strategies in Canada and the United States.

Prior to founding Magnet Strategy Group, Dani held senior roles in public affairs firms in the U.S. and Canada, concentrating on fields that include innovation, health and life sciences. Over the past decade, Dani has worked with groups in the health sector to develop and manage government, public policy, funding, advocacy and stakeholder strategies.

In addition to operating Magnet Strategy Group, Dani serves on the Industry Advisory Board for healthcare investment firm Bloom Burton & Co.  She served as co-founder to the Cross-Border Health Foundation and is also a Health Leader-in-Residence for the University of Windsor’s World Health Innovation Network (WIN). Dani is Vice-Chair of the Board to the Ontario Arts Council and a board member of the Ontario Arts Foundation. 

Dani earned her undergraduate degree from McGill University and a Master of Arts in International Trade Policy from the Middlebury Institute for International Studies at Monterey. She lives in Toronto with her husband and three children.

Joanna Carey
Joanna Carey Senior Advisor

Joanna Carey specializes in government relations strategies for organizations in highly regulated and disruptive industries. For the past several years, Joanna has developed and deployed comprehensive public policy and government and stakeholder relations programs, both nationally and globally, for a multinational company. She has also serviced clients in health, telecommunications, natural resources, and information technology sectors. Building upon her experience working in Washington, D.C., Joanna helps translate successful public policies to Canada and create solutions for clients and governments alike.

Joanna holds an Honours B.A. with a Specialization in History and a Master of Public and International Affairs from the Graduate School of Public Policy at the University of Ottawa.


Our case studies help capture Magnet Strategy Group’s work with non-profit organizations, managing day-to-day operations while also advancing public policy and raising awareness regarding critical policy issues. Case studies involving Magnet Strategy Group’s work with other sectors can be provided upon request.

The Cross-Border Health Foundation was created to lead the effort to establish a formal cross-border dialogue on health between the US and Canada, involving government, patients, health professionals, administrators, and industry. Magnet Strategy Group led strategy and implementation.
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Canada-U.S. Roundtable on Strategies to Combat the Opioid Crisis was one of the initiatives of the Cross-Border Health Foundation, in which 100+ senior level participants from governments, health care, civil society, academia and industry convened in Washington, D.C.
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The Canadian Antimicrobial Innovation Coalition is a member-based non-profit organization dedicated to preventing the rise in antimicrobial resistance through antimicrobial innovation, including therapeutics, diagnostics and antibiotic alternatives. Magnet Strategy Group serves as the Secretariat to CAIC, supporting its day-to-day operations, as well as advocacy and communications.
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